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America’s largest apparel retailer GAP hope that China can be in 2015 its second largest market outside, but it has been more than rivals late famous Berlin production duet.

"If not to be wrong, but didn’t come late Monday." " Chinese President YangDeMing GAP group company of new decision so description.

The nation’s largest apparel retailer chain in late June announced its territory expansion in China, the vanguard forces is the group’s largest brand GAP. Now it has a Chinese name, "GaiPu".

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A GAP of huaihai road and wangfujing, look more like America or Britain’s high street: GAP, ZARA, H&M… The brand is always gathers, even the GAP in recent years, with a new competitor of American wind up in Apparel has also stationed in fact is, GAP huaihai road — indeed come late.

Who came late, who will have to pay higher rent – this is only open four year was one reason for the shop, a good head of colleagues has been occupied, to find a suitable storefront is not easy.

About nine years ago, was actually occurred in China, when some stores had GAP, but only by wholesalers counters in the form of franchising sales, more than 100 square meters of the site just enough to show a small part of the product, and the real difference stores. The shop is closed no business too long. But the GAP is real, it from the best buy and to its national tesco President Lorenzo DE YangDeMing and (though), two Moretti Lorenzo as President and managing director of China was the standard chartered bank, in the greater China region CengJingXuan appointed chairman of board members. The newly established by shouldering the heavyweight team is the most important annual subsidiaries: China’s market.

And from Sweden H&M, ZARA Spain is a very large GAP, the domestic market, which make it in the past forty years the most concentrated in the United States, the current international market was only 19% of total sales group. But American domestic market, is saturated. "We may not be in the United States to open a thousand shop, new space certainly outside North America." YangDeMing said.

GAP is not just to realize this, but in the past few years continuous declines have let it develop overseas markets. From 2002, loss of 32 million dollars until 2008 is subordinate Inditex group snatched ZARA, the world’s largest apparel retailer, expanding overseas for GAP is insufficient. In the first half of this year, the GAP of 40 percent year-on-year profit margins, after the economic crisis after the downturn, during the number does not calculate, but managed to make it to the plan into practice: in this year and the Italian market in China, while China is a top priority.

GAP year with 20 Chinese origin, and colleagues, it is one of the Chinese as a production base. In China, the GAP has been before entering the China sourcing from more than 100 billion of goods, from 400 to more than 30 million workers in the factory for producing the 30% of the product was.

Now, here is gradually from the world factory into the world market.

ZARA so early in Shanghai and Beijing occupy a large area, so the striking position in the first half of the year of global H&M 86 in stores in China, and home and optimal garments in Shanghai nanjing subway stations global flagship store opened. And the men, GAP, ladies, pregnant women, children and infants, underwear and home outfit that six series products, all show the area to store in 1,100 square meters to 1,500 square meters enough — in commercial property rental has high now, this means enter cost will be much higher.

Besides, the production and the high cost of shop of logistics cycle is also a problem. From the fashion design draft to physical, ZARA only 12 days, H&M need 21 days, GAP to 90 days. But the GAP on the surface of fashionable and not try so hard, the popular than its rapid response. YangDeMing don’t even think oneself belong to fast, "people need fashion brand after work, need the leisure fashion clothes on the Party, also need to fashion wear clothes. We have good quality and fashionable fabrics and work and practical design, people need us."

Even so, but more fashionable, more design, is actually made for years that GAP to the change. In a few years ago, you can use the "comfortable, pretty good, not wrong, but no personality" > > to describe the GAP of clothing. In the American friends 10 seasons appeared a joke – Ross found himself and Rachael’s boyfriend into small unlined upper garment, unbearable roar loud: "Stupid!" said GAP could. Shops are everywhere, the customer is ubiquitous, but the style is rich enough to bump unlined upper garment quite easy.

Ross complain when the GAP in 2004, when the price (CEO Paul · Paul Pressler) in 2002, the brand design decided to change route to two years, also don’t see what effect, but the GAP has big-name designers backing, the French squad fairly strong shoes master Pierre paints, design of shoes wear, Stella McCartney design of a new season of cooperation is the designer Alexander the Chinese architect Wang, he was designed for GAP in $100 for a series of below costume.

Although GAP than in the past, but in all design and big cooperation on this thing but not as colleagues that wantonly make public. Compared with the last huaihai road H&M thousands of people lined up all the greengrocer ’s.how’s Jimmy Choo rush of cooperation, the performance GAP women’s low-key go astray: when it introduced the design of Pierre paints, no shoes, shoe shoe in transparent plastic bag, only in hot on the bottom out, even the name of master Collection didn’t mention.

"We do not pursue that first day morning has more than a thousand people queuing effect." YangDeMing said, "we usually and designer, not just sign up for a year, we will immediately lively do water out of business."

More details hidden in the consumer not to notice. Sweet subdivision is always the brand’s size. Take it in the label, jeans, but the best 8, 10 (corresponding to the OuBan 38, 40) this label, and A/R, L three letters, corresponding shorter, normal and long leg length, convenient waistline and hip circumference of the same height but different proportion to the guests choose accord with oneself figure pants. If you go to the website to see, the GAP will find the women’s department is divided into small (Petite) and Tall (Tall) two parts, even the same dress the same code, small and large will also in high body, XiuGuan, hip, fork etc have different design.

In China, to further emphasize the GAP, and they arranged for special subdivide the team to research and design for local consumers, according to the forthcoming east-west, occupy the market for local design some personal type. Hope this example from different areas not offend the readers, but that may be clear: the same height, chongqing girl waist short and Shanghai girl relatively long legs short, so the waist grows more suitable T-shirt sold in Shanghai, and short of money will be more popular in chongqing.

This is a sensitive to price, the market to sell his jeans H&M $99, optimal clothing library T-shirt rarely more than 100 yuan, the price war, to the space has not left GAP. In fact, in euramerican market, the price GAP than the other several somewhat higher, especially from 2002, Paul the price of the product under $20, after all cut brand market positioning was just have a delicate ascend: it seems still in the high street parity price is more and more to j.carol carroll rew and Lauren showed the main group and was himself in the high-end business line Banana see closer. But in Japan and South Korea, the market price GAP than euramerican market higher, almost from the big brands into civilians, usually a pair of jeans to sell to over $100.

For Chinese market, emphasize oneself always don’t walk GAP, and have high Maori route of 30%, according to the production of products in China "by cost price to the principle of" high, pricing not. YangDeMing told the first financial weekly, although there has been no specific pricing, but should not be sold in China in the United States and the price than in Japan, the cheaper. In addition, promotion will be — so much money and clothes, each other more than the size, inventory, when need for surely make storage space of the new, old money will and abroad as well as on sale.

Where is your purse, the chuai wear those who walked into the store inside. GAP product series, trying to please everyone, but this want to take care of the whole family to consumers and easy to be widely and positioning. Fortunately this problem with China market, here, consumer age is positioned in 25 to 35 years, perhaps a few years, but fluctuate generally is clear.

For this group of people, the network shopping and hypostatic store shopping. In China the first four entity shop decoration, network marketing platform is build, shop at the end of the year and hypostatic store while opening. In the competitors, in addition to the best clothes, several other companies are still not spread network marketing, head and rent accounts for less than the advantage in the shop, obviously hope was a business entity shop sales — even in 2008, the frustration of global sales network was also more than 10 million dollars.

Under the big GAP group capital to enter China brand, and was the only group of the vanguard forces. A firm foothold in the city, and the three cities to permeate, it still hope group’s Banana see it and other brands as Chinese — according to the same in China, Shanghai and Beijing’s plan, next is Hong Kong, 2012 can enter second city, until 2015, China overtook Japan market will become GAP in its second largest market outside the United States.

This plan seems a little familiar, but ZARA, the library and the optimal clothing H&M has come to the second step. The belated GAP to the road to ShunDang smoothly, I still need to be more competitive advantage (310368, fund) mode of strategic development — but this problem even in the whole world, and it also seems to be still could not find a solution.

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The shop forms of management methods, based on a shop in the largest possible area of the largest display of goods series as a benchmark, known as SKU (STOCK KEEPINP UNIT), is converted into formula: the number of design size * number * number of colors. The greatest area of the largest stores value as a commodity SKU planning benchmark. Unit of product planning for weeks, 52 weeks a year to develop the product plan. Because of the extremely short period of Abercrombie Clothing, general merchandise into the store in 2 months ago, would hold market research, design, production, promotion and sales-related staff meetings, commodity planning process.

Against this background, the emergence of the “http://www.wholesale-clothing4u.com agent of a multi-brand” the ONLY BRAND SHOP form. The pursuit of such popular sub-brand, but the trend, holding a clear brand and brand culture, customer level, to highlight its brand image. As the ONLY BRAND SHOP rise in Japan, the Japanese designer brand outlet stores have gradually adopted such a chain of shops in the form of proxy. Japanese opc drum business enterprises to the realization of the production orders from the exhibition to promote the shop a big change.

Exhibition order form of production is to some extent introduced a wide range of varieties all the goods, so that makes the buyers of retail such as department stores have found their own shop image Jihui ulcer goods. However, in order to achieve multi-style design, a brand needs to have several designers, this will result in the brand does not have a unified style, and in order to meet the different views of different buyers, designers will increase the number of products, but also will lead to increased brand planning costs and benefits decline.

Women industries in Europe and America are generally displayed at http://www.icctvnews.com, while Japan will meet four times a year compared to the six segments of the exhibition, conduct commercial negotiations. Before the mainstream of Japanese clothing company wholesale clothing products to the retail store, in this case, retailers will have to take the risk of remaining inventory. Therefore, the business gradually changed form the basis of the display at the received order production of quantitative production.
The exhibition is divided into preparation for each season of exhibitions and the real needs of exhibition. In the preparation of show, will display a wide range variety of goods, and then to customer feedback, in order focus on the real need to display at the show some material, color and design of goods through the filter, and The theme chosen to promote consistent with the trend of selling replica gucci handbags. However, the general trend of selling goods and popular fashion trends are subject to limitations, so that the enterprise, the homogeneity of the brand is very prominent phenomenon.

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Japan’s textile industry from the general structure (see below) point of view, is called “upstream” of the textile industry needs to invest in large-scale production equipment, it is generally more large enterprises, while in the “downstream” of the department stores and shopping centers, etc. need to invest in real estate and other equipment, so large companies are relatively more, while in the “middle” of the sewing factory, even if does not hold a large-scale equipment, can easily penetrate this industry, so most small and medium enterprises (sewing factory in Japan generally small). SMEs often control the circulation of commodities is the japanese korean fashion wholesaler. Controlled by the textile market textile wholesaler, clothing wholesaler clothing controlled by the city look. Also the Japanese apparel companies are holding commercial circulation dominance, is a special production equipment not hold a wholesaler, so you can freely transfer of production bases, which is easily put the Japanese apparel industry production bases to China, reasons. If the Japanese clothing company with professional production equipment, imagine such a variety of brands to be signed authorization will be very difficult for http://www.topwatchesonsale.com. Japanese clothing company has been able to expand the brand so much authority (European and American clothing companies generally do not implement multi-brand development), developing into big business, can be said to depend on external production commissioned. On the other hand, does not have the production capabilities of garment enterprises is not without its weaknesses. Particularly the senior brand sewing production for high standards, the need for stable production function. In addition, the high percentage of licensing the brand original brand will affect the independent planning capacity. It is difficult to say whether Japan’s large-scale clothing enterprises have a high standard of brand planning capacity. Usually large Japanese apparel companies are in the development of new brand before the designer with a number of external cooperation and planning company.